I am very concerned with what will happen to my online presence when I die, specially with my shots. I take for granted that nobody will take care of them (always think the worst scenario), so I have to account for that. That's why I replicate my shots in as many free online services as it is currently feasible and practical, hoping that some of them will last long enought (whatever that means). The Internet Archive Project is not enought for me, I like to have and active presence in the net even after death. Isn't that called immortality?
If one reaches a certain degree of fame he or she can expect that his works or acts will be preserved after death, but if someone, like me, has no fame whatsoever, he or she has to take care of his after death image by himself :-)